Managing concentration and liquidity timing
Liquidity events in tech careers often arrive in bursts rather than steadily—an IPO with a lockup period before shares can be sold, an acquisition with a vesting acceleration or a new vesting schedule at the acquiring company, or a secondary sale opportunity at a private company before any public listing exists. Company insiders with material nonpublic information are also subject to blackout windows around earnings releases, and many set up 10b5-1 trading plans to pre-schedule sales during allowed windows, providing a systematic way to diversify out of concentrated stock over time rather than trying to time individual sales around news and rumors. The general planning tension is straightforward to describe and hard to execute emotionally: employer stock that has performed well is exactly the position an employee is most reluctant to sell, and exactly the position that, mathematically, represents the most concentration risk relative to a paycheck already tied to the same company's fortunes.